Target audience research - questionnaire

 This post aims to demonstrate the purpose of a target audience through conducting a questionnaire. The questionnaire is important as it vital to have an understanding of what the audience want or order to satisfy their expectations. The findings of the questionnaire will assist the group in the planning and development stage of the music video. The questionnaire is conventional and consists of both closed and open questions to provide both qualitative as well as quantitative data. It considers a variety of aspects such as the genre, chosen artist as well as mise-en-scene, iconography and editing.

It was given out to 40 individuals, varying in both gender and age to provide a mixed audience. The results therefore represent the potential market and so can be generalised to the wider market. The answers with the majority of votes will enable decision-making regarding the music video. What is favoured by the audience will be used as a guideline for what will be found appealing by the audience in order to attract the target market. By carrying out primary research, the information is recent and reliable and provides ideas that can be used within the music video to suit the requirements of the audience. It provides research into the expectations of the audience which allows the group to produce a conventional video. The data that is gathered will be used to form pie charts in order to present the results in a clearer way.

The questionnaire was created by two members of the group; myself and Dipika. The two remaining individuals of the group were responsible for producing the pie charts in order to show the date we collected. This was done in order to ensure that all members had equal responsibility within the research stage. By surveying a total of 40 people, we gathered a variety of results which are accurate and therefore aid decision making. The results will enable us to create a video which appeals to the target audience by following the conventions of the pop genre as well as involving suggestions of the research. The questionnaire conducted is evident below.