Photoshoot

Conducting a photo-shoot of the artist is important as the photos taken are to be used on the digipak and magazine advert. The images are vital in creating the media products as the way the artist is presented to the audience determines how they are perceived. The images must therefore be relevant as they must be suited to the artist and the genre. Conducting a photo-shoot will allow the group to plan the digipak and magazine which will be used to promote the album. The images are significant as they infer the genre and the style of the artist to the target audience. If effective, they may also attract potential consumers to purchase the album. Therefore the photo-shoot is vital as the promotional media will lack effectiveness and will be unable to appeal to the target audience if images aren't suitable.

Prior to conducting the photo-shoot, images were obtained through the use of screen-shots. Whilst viewing the footage, still images were taken. One of these images involves the artist playing the guitar on a cliff; the image visible on the magazine advert promoting the album. This is conventional to the genre as it displays the artist and his talent whilst illustrating his ordinary self through the use of costume and location. As well as informing the audience of the genre, the image may also encourage potential fans to research into the artist therefore encouraging sales of the album which is the advertisement's most prominent aim. The image used is a mid shot therefore allowing the audience to focus on the artist's facial expression,costume and iconography i.e. the guitar.The ability to see all of the mentioned elements allows the audience to gain a better understanding of the artist therefore making it possible for the audience to form a relationship with the artist.

The photo-shoot was conducted in order to construct an advertisement as well digipak. It therefore holds great significance as the effectiveness of the images has an impact on the extent the ancillary products appeal to the audience. Through conducting research prior to producing the ancillary products, knowledge has been gained regarding the conventions visible in the majority of these products. The majority of advertisements used to promote albums involve images of the artist as the artist is the product, according to Dyer's theory which states that a 'star' is an image constructed out of a range of materials, advertising being one of these materials. The images of the artist are therefore paramount as the audience's  main interest is generally the artist, not just the material produced by the artist. Therefore the use of images across the ancillary products allows the audience to further develop an understanding of the artist as the images aid in creating the artist representation. The audience therefore gains awareness of who the artist is, their appearance being important in doing so.

The images which have been taken are simplistic yet editing can be used to further enhance the images in order to heighten their impact. The images involve the artist 'Callum Blake' in an upright position whilst playing the guitar or holding it as seen in some shots. The guitar has been used as essential iconography due to its ability to infer the genre of the artist as well as present his devotion to music itself. Due to the gender of the artist, the way he is presented physically is limited as opposed to females that can infer certain connotations through the use of make-up, such as natural nude colours connoting innocence. The image of the artist therefore heavily relies on the costume which involves jeans and a checkered coat; items which are considered to be ordinary. This allows the audience to derive the down to earth personality of the artist.This enables the audience to relate to the artist and therefore form a relationship. The artist's facial expressions are also visible which helps the audience to further understand the artist and potentially the style of his music.

The images taken have been modified through the use of Photoshop.