Research & ideas for chosen songs

Song 1) Taylor Swift - Come back, be here
This particular song by Taylor Swift is of the pop genre. It has a slow melody followed by a faster chorus which is repeated throughout. As Taylor Swift is a female artist, the music video must therefore feature a female of a young age. The artist should be made to look innocent due to the nature of the song. This would be achieved by neutral colours, especially white clothing which has a strong connotation of purity. The song itself consist of lyrics referenced to saying goodbye to someone (in this case a boy she is falling in love with) meaning the music video must aim to gain emotion from the viewer. It should therefore be mainly focused around the narrative however the performance aspect is also necessary. The narrative should involve both the past i.e. flashbacks that show memories of the girl and boy together as well as the present of the song in which the female artist is separated from who she is referring to in the song. Whilst separated, the video must be reflective of the lyrics in which she is missing the person the song is about. This could potentially be illustrated by a mid-shot of her writing in her diary; the words blurred yet a connotation of her being in love present i.e. a heart which symbolises this emotion. A close up could then be used to emphasise a tear falling onto the entry page accompanied by the lyrics "I told myself don't get attached". The lyrics "in my mind I play it back" would allow the video to alter to a flashback of who she is referring to. As the song involves references to "Taxi cabs and busy streets", the video would involve more than a setting of a bedroom yet the sight of the lyrics which conforms to Goodwin's theory which states that visuals can be reflective of the song. As the song is about separation, the girl could be walking along busy London streets which would be interwoven with memories of her being there with the boy mentioned in the lyrics of the song. As a few verses of the song are slow, continuity editing would suit. However during the flashbacks which almost bring the past and present together, fast cuts could be used. This would be used to illustrate the lyrics of the chorus "Come back, be here". The performance aspect is also vital and so this could be achieved by the female simply miming the lyrics of the song. This would mostly suit lyrics that require expression such as "This is falling in love in the cruellest way". The performance side to the video could involve direct eye contact which allows a connection to be created between the artist and the viewer.

Song 2) Lana del Rey - Summertime sadness
‘Summertime sadness’ seems to be juxtaposition due to ‘summertime’ having a connotation of happiness whilst ‘sadness’ illustrating a negative emotion. This is potentially due to an ending summer romance which is conveyed through the lyrics ‘Kiss me hard before you go’. The video can therefore feature a male and female in a setting involving codes of the summer such as a beach and a blue sky. The female can be


Song 3)